The goal for this project was to use the type fundamentals we had learned through the year and apply it to an experimental poster. The poster is focused on Maria Longworth, a renowned activist who fought for women's equality in the pottery world.
Phase 1: Research
In order to come up with a concept, I had to research Maria Longworth and her legacy. Maria Longworth was a woman of many talents, but her most notable work was Rookwood Pottery, the first women owned pottery shop in Cincinnati. She wanted to not only show that women can do anything a man can, but also to defeat the critics who said that pottery was not a refined art form. She showed the beauty and craft of the art within her work and she was a role model for many generations of women after her.
Phase 2: Early Iterations
The early iterations were focused on the different things that Maria
Longworth was known for. This includes focus on the words "ROOKWOOD"
and "INFLUENCE". Ultimately, those words felt too restrictive, so the
wording was changed.
Longworth was known for. This includes focus on the words "ROOKWOOD"
and "INFLUENCE". Ultimately, those words felt too restrictive, so the
wording was changed.
Phase 3: Later Iterations
My later iterations focused more on the pottery aspect itself. I used the shape of the pottery wheel and motion to imitate the feel of pottery, while not using an actual image for the wheel.
Phase 4: Final Iterations
I settled on having a spinning wheel of words with hands to create a sense of craft. I wanted to show how Maria created a legacy and shone through the criticism. The final phrase is "Pottery is a refined art form". This text can be seen shining bright while the critic's comments are spinning around and forming into something new.
Phase 5: Final Composition
